Dear The North Face,

I am writing a love letter to ‘The North Face’ and it’s because of their Mantra “Never Stop Exploring.”

If you have read many or really any of my posts then you know well that I talk about “The North Face” and their clothing quite a bit. I probably mention “The North Face” in 1 out of every 5 posts or so at the moment and besides the fact that they make high quality durable goods, they also have my favorite mantra of any brand I can think of, “Never Stop Exploring.”

I am quite curious by nature and a very natural explorer/adventurer. For me though, I don’t feel like the whole “Never Stop Exploring” mantra applies to strictly physical exploration and adventure seeking. I apply this mantra to the domain of thought as well. “Never Stop Exploring” in the realm of thought can be applied to new thoughts and theories that have yet to be discovered or put to pen and paper.

For me, “The North Face” is like Steve Jobs and his “New Balance,” jeans, and black turtleneck. If you see me out and about on any given day of the week, it is more likely than not that I will have some sort of “The North Face” gear or clothing. Even right now and on a normal day of just lounging around the house where no one other than my girlfriend will see me, I am wearing my “The North Face” hoodie.

For some people being able to wear “The North Face” is about status and trying to look like they have reached a certain level of brand and product knowledge. Some people probably wear it just because they see a lot of other people wearing it and they want to belong to “The North Face” family, but for me it really does come down to the mantra of “Never Stop Exploring.”

The mantra, “Never Stop Exploring,” resonates with me on so many levels there is just this deep level of intrinsic value that the mantra delivers in such an explosive and personal way. Even when I was homeless, I always loved when I might find or be given some article of “The North Face” clothing because it spoke to me and told me to keep exploring and that I should never give up. When I was homeless exploring was something that I did almost all day every day.

Even now that I am doing much better, and I have plenty of money and shelter “The North Face” still means so much to me, because like I said the mantra had such a huge impact on me. Besides the fact that the clothing is made of uber comfortable high-quality fabrics and materials they also have a consciousness that leans toward sustainable goods and responsibility to the planet. “The North Face” isn’t just a cool brand and a status symbol, it’s also a company that cares and gives back in so many ways.

I don’t always buy my “The North Face” gear brand new, but I did recently purchase a couple of brand-new T-shirts from my local “The North Face Outlet” at the OKC Outlet Mall. I haven’t worn the shirts yet, but I am excited about them and can’t wait to take them out for a test drive, lol. Surprisingly, I find most of my “The North Face” gear at local thrift stores like the Goodwill. I recently bought myself and my “Stepdaughter,’ “The North Face” backpacks, hers is black with a pink emblem/logo and mine is black with a white emblem/logo.

I’ve said all of that to say this: @TheNorthFace, I am so thankful for your clothing and what you stand for and I hope that you know that your brand and mantra has honestly gotten me through a lot of tough times and I will, humbly yet proudly wear you brand for as long as I live so long as you remain true to your core values and continue to push athletes, explorers, and creators to “Never Stop Exploring.”

As always get out there and explore and find some new places to plant some seeds and I am sure someone will enjoy the fruit you have born.

-Founder Magbunga.com